If you’re an ecommerce business, no doubt you’re already preparing for the busy festive season ahead. It’s the busiest time of the year and you’ll want to maximise the opportunity to ensure a healthy start to 2020 and throughout those periods where profits may be leaner. With this in mind, we’ve created a guide to packaging your goods safely and securely in order to minimise the risk of damage and reduce the likelihood of costly returns.
Pay attention to individual items
Returns can seriously impact profit margins – with recent statistics suggesting that return deliveries will cost the equivalent of £450 billion by 2020, an increase of 75.2% compared to four years previously.
There are long-term consequences as well. Those who have received broken items through the post are less likely to be repeat customers. There is also the possibility that they will leave negative reviews online, leading to a wider loss of reputation and erosion of consumer confidence in your brand.
So, how do you pack goods well? Take care to package each individual item within any inner box as any loose goods can slide about and cause expensive breakages. This inner box should then be placed within a stronger outside container which in turn should be sealed to prevent tampering in transit.
Internal packaging solutions
Internal packaging should cushion and protect the contents of a package to prevent movement during transportation.
Polystyrene chips are great for filling empty gaps and spaces while inserts which ‘suspend’ items inside a box to prevent movement are a good solution for electricals and fragile goods.
Failure to pay attention to good quality packaging over the festive period could mean a higher than necessary return rate. However, taking steps to prepare now, means that your goods will take pride of place underneath the Christmas tree.
Why choose polystyrene packaging to protect goods?
Choosing the right polystyrene packaging has a number of advantages. It can:
- Limit movement of goods during transit
- Be used to create a cushioning effect to minimise the impact of knocks and bumps
- Stop goods from touching each other – this may be particularly important in the transportation of electrical items
- Ensure items arrive in a good condition, ready to be enjoyed by the customer
If you’re looking for polystyrene packaging that protects goods and your corporate reputation over the festive period, speak to us about our polystyrene packaging solutions. Request a free, no obligation quotation by contacting Vertapak on 01384 457730.