Standing apart in the world of eCommerce can be a challenge. It’s difficult enough to lead customers through the journey of ‘just browsing’ to ‘checkout’ without having to worry about dispatch and delivery headaches once you’ve got them to commit to making a purchase.
Keeping customers on your side
Products need to arrive in pristine condition if you want to keep people happy, keep them coming back for more and to pass on the good name of your business. This is especially critical if sending goods such as fragile electrical devices or perishable food and drink items, where the rough and tumble of transportation can cause (sometimes substantial) damage in transit. That’s where bespoke polystyrene packaging can make a real difference – both in terms of customer satisfaction and increasing the likelihood of repeat business.
Polystyrene packaging helps to ‘suspend’ electrical goods and fragile items by preventing them from moving inside boxes and outer packaging to:
- Prevent damage and absorb shock
- Stop items from touching inside a package
- Limit movement
Build your brand
Just like every other customer-facing aspect of your ecommerce venture, the packaging you use to pack and send products should reflect your brand. You wouldn’t expect many online browsers to buy a product if your website was shoddy or you had dozens of poor reviews. Equally, you wouldn’t sell low quality goods in the hope that no-one will ever notice and therefore risk continual bad feedback.
So, if you’ve invested time and money into researching a niche, sourcing the best deals and building an interested audience, why would you fall at the last hurdle with poor packaging? This creates a bad impression, not to mention the possibility of having to refund unhappy customers if there is damage to the product on delivery – a less than ideal scenario if you’re already operating on slim margins.
What’s more, because polystyrene packaging is an insulator, it keeps temperatures inside a container stable and not prone to the external fluctuations of hot or cold. Better still, polystyrene protects its contents from water too.
That means it is ideal for eCommerce enterprises specialising in:
- Beauty and medical products
Polystyrene packaging protects goods in transit
Because polystyrene is such a versatile product, it’s no wonder that it’s become the packaging material of choice. It’s lightweight, durable and can be moulded to fit the exact requirements of a retailer – whether the goods sold are large televisions, jars full of sweets or a selection of craft ales.
Find out more about polystyrene packaging
If you would like to talk to us about bespoke polystyrene packaging solutions for an ecommerce business, contact the Vertapak team on 01384 457730.