In a world where it is possible for a customer to be online and complaining within seconds, impeccable service is everything. For merchants who deal in fragile goods, this can represent a particular challenge. From food in jars and electrical items to perfume and cosmetics, sometimes events that are beyond control mean that goods can arrive in a less than pristine condition.
While a certain amount of damage needs to be accepted as an inevitable part of the delivery process, it’s up to businesses to limit this as far as possible and give customers what they want.
Give a good impression
Image matters. If goods have been shipped in scruffy containers that aren’t up to the job of protecting the contents inside them, then the customer will already be on high alert before goods are even unboxed.
However, if products have been transported in a carefully packaged container, using polystyrene sheets, beads or bespoke moulds for protection, then it’s a big green tick.
Creating the right perception from the outset will only enhance the customer experience and positive reactions to a brand.
Minimise the potential for damage
Unfortunately, even if products are not damaged at the point of dispatch, there are many opportunities for breakages and spoiling along the way.
Overheating or exposure to cold can be an issue, as can careless couriers.
That’s why polystyrene packaging is becoming the material of choice for many different types of businesses that send goods to customers every single day.
It’s a versatile product that can be shaped and moulded to create tailor-made inserts that ‘suspend’ items inside a bigger box. This is particularly effective when transporting fragile electrical devices which may include different components.
Meanwhile, polystyrene beads or chips can create a cushioning effect that absorbs the knocks and bumps associated with loading and unloading in transit.
Other benefits of polystyrene packaging
Polystyrene is good for insulating so that the temperature inside a box is kept stable and protected from the external variations of hot or cold. Again, this is a highly desirable feature among companies that ship perishable items and medical supplies.
It’s also lightweight yet strong, so even though fragile goods are protected, the costs associated with using such a durable packing material are kept to an absolute minimum.
Speak to the experts about polystyrene packaging options for fragile goods
If you would like to make an enquiry about using polystyrene packaging, contact Vertapak on 01384 457730.