Customers expect the best and in today’s competitive climate, it only takes one offhand comment or negative review on social media to seriously dent your company’s reputation. Using polystyrene for packaging can help to protect the image of your business by ensuring goods arrive in mint condition and customer expectations are met, if not exceeded.
How your products arrive at an intended destination is crucial in determining the perception of your brand.
Imagine you are a customer and you are presented with a crushed and crumpled box, with no care for the contents inside. As a purchaser, you may have been looking forward to enjoying the latest electronic gadget, food item or beauty product.
There is a reason why the saying, “First impressions count,” remains so widely used. When little attention to packaging has been shown, the customer’s trust is likely to be damaged. Without trust, there is less chance of a repeat order or positive online review.
Rate of return
Ask any eCommerce business about the problem of returns, and you’ll be told it can be a real issue that can cut profit margins and attack conversion rates.
However, with the right packaging that risk can be minimised.
Polystyrene inserts can be used to ‘suspend’ fragile goods within a larger container, holding items securely in place to stop movement in transit.
Meanwhile, polystyrene beads can be used to absorb the shocks and knocks that are part and parcel of going from A to B.
What’s more, because it is watertight, polystyrene can be used to provide a protective barrier around goods which may spoil if exposed to damp conditions.
With more businesses keen to show their commitment to the environment, expanded polystyrene is a great choice to add to the green credentials.
The material is approved for direct contact with food and because it contains no harmful CFC gases, it can be fully recycled after use.
Here at Vertapak, we recycle polystyrene by:
- Breaking waste into beads and mixing it with new polystyrene beads before these are moulded into blocks
- Compacting granulated materials, forming these into bricks before sending on to be reused for other products including plant pots and garden furniture
Learn more about polystyrene options
If you would like to make an enquiry about using polystyrene for packaging or to make an appointment please contact Vertapak and using our online form here or call the team on 01384 457730.