How using polystyrene for packaging creates the right first impression

Customers expect the best and in today’s competitive climate, it only takes one offhand comment or negative review on social media to seriously dent your company’s reputation. Using polystyrene for packaging can help to protect the image of your business by ensuring goods arrive in mint condition and customer expectations are met, if not exceeded.

Perception matters

How your products arrive at an intended destination is crucial in determining the perception of your brand.

Imagine you are a customer and you are presented with a crushed and crumpled box, with no care for the contents inside. As a purchaser, you may have been looking forward to enjoying the latest electronic gadget, food item or beauty product.

There is a reason why the saying, “First impressions count,” remains so widely used. When little attention to packaging has been shown, the customer’s trust is likely to be damaged. Without trust, there is less chance of a repeat order or positive online review.    

Rate of return

Ask any eCommerce business about the problem of returns, and you’ll be told it can be a real issue that can cut profit margins and attack conversion rates.

However, with the right packaging that risk can be minimised.

Polystyrene inserts can be used to ‘suspend’ fragile goods within a larger container, holding items securely in place to stop movement in transit.

Meanwhile, polystyrene beads can be used to absorb the shocks and knocks that are part and parcel of going from A to B.

What’s more, because it is watertight, polystyrene can be used to provide a protective barrier around goods which may spoil if exposed to damp conditions.

Environmental credentials

With more businesses keen to show their commitment to the environment, expanded polystyrene is a great choice to add to the green credentials.

The material is approved for direct contact with food and because it contains no harmful CFC gases, it can be fully recycled after use.

Here at Vertapak, we recycle polystyrene by:

  • Breaking waste into beads and mixing it with new polystyrene beads before these are moulded into blocks
  • Compacting granulated materials, forming these into bricks before sending on to be reused for other products including plant pots and garden furniture

Learn more about polystyrene options

If you would like to make an enquiry about using polystyrene for packaging or to make an appointment please contact Vertapak and using our online form here or call the team on 01384 457730.

Why your eCommerce business could benefit from bespoke polystyrene packaging

Standing apart in the world of eCommerce can be a challenge. It’s difficult enough to lead customers through the journey of ‘just browsing’ to ‘checkout’ without having to worry about dispatch and delivery headaches once you’ve got them to commit to making a purchase.  

Keeping customers on your side 

Products need to arrive in pristine condition if you want to keep people happy, keep them coming back for more and to pass on the good name of your business. This is especially critical if sending goods such as fragile electrical devices or perishable food and drink items, where the rough and tumble of transportation can cause (sometimes substantial) damage in transit. That’s where bespoke polystyrene packaging can make a real difference – both in terms of customer satisfaction and increasing the likelihood of repeat business.

Polystyrene packaging helps to ‘suspend’ electrical goods and fragile items by preventing them from moving inside boxes and outer packaging to:

  • Prevent damage and absorb shock
  • Stop items from touching inside a package
  • Limit movement

Build your brand

Just like every other customer-facing aspect of your ecommerce venture, the packaging you use to pack and send products should reflect your brand. You wouldn’t expect many online browsers to buy a product if your website was shoddy or you had dozens of poor reviews. Equally, you wouldn’t sell low quality goods in the hope that no-one will ever notice and therefore risk continual bad feedback.

So, if you’ve invested time and money into researching a niche, sourcing the best deals and building an interested audience, why would you fall at the last hurdle with poor packaging? This creates a bad impression, not to mention the possibility of having to refund unhappy customers if there is damage to the product on delivery – a less than ideal scenario if you’re already operating on slim margins.

What’s more, because polystyrene packaging is an insulator, it keeps temperatures inside a container stable and not prone to the external fluctuations of hot or cold. Better still, polystyrene protects its contents from water too.

That means it is ideal for eCommerce enterprises specialising in:

  • Electronics
  • Food
  • Beverages
  • Beauty and medical products

Polystyrene packaging protects goods in transit

Because polystyrene is such a versatile product, it’s no wonder that it’s become the packaging material of choice. It’s lightweight, durable and can be moulded to fit the exact requirements of a retailer – whether the goods sold are large televisions, jars full of sweets or a selection of craft ales.  

Find out more about polystyrene packaging

If you would like to talk to us about bespoke polystyrene packaging solutions for an ecommerce business, contact the Vertapak team on 01384 457730.

How to safely package your Christmas presents with polystyrene

If you’re sending a gift through the post this year, you’ll want to make sure that it arrives at the address of your intended recipient safely and intact. With this in mind, we’ve put together some top tips on how to safely package your Christmas presents – and to ensure your festive generosity doesn’t get damaged in transit.

Wrap each item individually

Wrapping each item within a parcel limits movement and therefore minimises the potential for breakages. All these separate and individually wrapped items should then be placed in an inner box, before being stored in a strong outer container.

Make sure this outer package is carefully sealed with strong, reinforced tape to prevent your parcel from being opened before it reaches its intended destination.

What is the best internal packaging?

The objective of using internal packaging is to create a cushioning effect and to limit movement when your package is en route to its destination. Sometimes – as is the case with electrical goods – it is needed to stop items from touching inside a parcel.

Polystyrene chips or beads are used to fill empty gaps in boxes which contain lighter items. If you are planning on using these chips, it’s a good idea to fill the box completely, to avoid empty space where loose items can slide into. Polystyrene beads are available in various sizes and range from 2mm-8mm in diameter.

Meanwhile, polystyrene surrounds are ideal for ‘suspending’ electrical goods such as phones, games consoles, tablets or other expensive equipment. This suspension stops goods and gifts from moving about and getting damaged.

However, failure to pay attention to good-quality internal packaging can mean your Christmas present arrives in a less than pristine condition. What’s more, if you’re a retailer, it could mean a higher than necessary return rate, not to mention lots of disappointed customers.  

Choose polystyrene to protect fragile goods

Make sure your gift is still intact as it sits beneath the Christmas tree waiting to be opened. The right packaging will:

  • Prevent damage and absorb shock
  • Stop items from touching inside a package
  • Limit movement

Remember that good packaging isn’t just for Christmas. If you’re looking for wrapping that protects goods and your corporate reputation in the New Year, speak to us about a wide variety of standard polystyrene packaging solutions and bespoke manufacturing of material.

Request a free, no obligation quotation by contacting Vertapak on 01384 457730.

       

Why polystyrene packaging is a great choice for fragile goods

When packaging goods for customer orders it pays dividends to take extra care and attention and polystyrene packaging is an excellent choice.

Customer perception is everything

The condition goods are received in and the way the packaging is viewed when a box or envelope is pried open plays a huge part in the customers’ perception of the company purchased from. It could be the difference between a repeat order and recommendation, or a bad review and radio silence.

Whilst goods may leave your possession – from factory, warehouse or retail shop – in pristine condition a badly damaged box, squashed or impaired goods will not be taken lightly.

Courier companies are a third party in the delivery equation and can be the cause of spoiled goods but often, the blame will still fall to the company selling the products.

Improve perception with a tidy package

A professionally packaged box, envelope or packet will go a long way to protect the goods inside. The higher the value of the goods, the more fragile their composition or an irregularity in shape will determine how much extra cushioning is needed for transit.

As summer draws to an end and people are starting to think about the seasonal festivities, ensure fragile goods are well protected when in transit with polystyrene packaging.

Versatile polystyrene protects fragile goods

Polystyrene is a superb way to package delicate goods and expensive items such as tech equipment, jewellery and crockery. The material is lightweight so won’t add too much heaviness to delivery costs.  It’s also extremely substantial offering much-needed protective properties to safeguard against bruising, cracking and squashing.

Polystyrene has watertight properties and will provide a barrier against oxygen and vapour that could affect materials that spoil in damp conditions.

The material is available in standard sizes and can be moulded and cut to specific shapes and sizes to cocoon any type of product.

Friendly to the environment

Expanded polystyrene is hygienic and unpolluted and is approved for direct contact with food – a great choice for cheese, chocolates or cakes. It’s made up of 98% air and can be recycled after use due to it containing no harmful chlorofluorocarbons(CFC) gases.

Use polystyrene packaging for fragile goods

Old polystyrene can be broken down into beads and mixed with new polystyrene beads in order to mould it into new materials.

Here at Vertapak we take pride in manufacturing high-quality polystyrene packaging that can be used to protect an array of retail, commercial and industrial goods safely during shipping.

If you’re unsure about how the material could be used for your business we offer a consultancy service to talk through the best options – standard or bespoke.

Contact us on 01384 457730 for more details about any aspect of polystyrene design, production and packaging solutions. 

Polystyrene and cycling

When it comes to linking polystyrene and cycling we’re not advocating a polystyrene bike – although the lightness of the bike is critical when it comes to speed, it doesn’t want to blow away either.

Safety and protection

But, when it comes to safety and protection, cycling and polystyrene are a natural fit. As the big cycle races continue to be fought out across Europe, so do the unfortunate pictures of high-speed crashes plague our TV screens. Make no mistake, this is a hard sport with the propensity to throw its participants at speed to the ground, into walls, road furniture, ditches or worse.

A sturdy helmet is clearly an absolute must. The sheer unpredictability of how an accident might happen and subsequently pan out means every precaution must be taken.

Polystyrene and helmets

Polystyrene within the helmet plays a vital and potentially life-saving role. A helmet works in three basic ways – by spreading the impact over a wider area rather than a single point on the head, acting as a barrier between the head and the road/wall/back windscreen of a car, and lastly allowing the skull to slow down in a controlled manner in a very restrictive space rather than suffer the severe shock of impact – shock which can damage the brain and lead to skull fractures.

Protection for all

These kind of benefits should be available to all cyclists, not just the elite. And that’s where polystyrene has another safety benefit – it’s cheap. A less highly priced helmet will offer a great level of protection, just like its more expensive sisters on the shelves whose price is likely to be rather more dependent on aesthetics of design.

Manufacturing polystyrene helmets

Polystyrene helmet liners originally arrive at the manufacturer as loose pellets before being treated with seriously hot blasts of steam of up to 200° in order to pack as many as possible into a mould which will bond them together. A variety of materials, generally in mesh form, are then used for reinforcement. All helmets are put through a rigorous testing procedure to receive the required quality kitemark.

It is this structure of both helmet and construction process that has led to polystyrene keeping cyclists safe for years and years.

For all your polystyrene queries and needs, talk to Vertapak about how we can help – call 01384 457730.